Australian Wildflower puts Dwutta honey in Jones the Grocer stores across Abu Dhabi and Dubai

By AI, Created 8:15 AM UTC, May 20, 2026, /AGP/ – Australian Wildflower has launched its best-selling Dwutta, or Blackbutt, honey at five Jones the Grocer locations in Abu Dhabi and Dubai. The move expands retail access in the UAE for a lab-verified, single-origin honey brand that is positioning itself around transparency, bioactive testing and men’s wellness.

Why it matters: - Australian Wildflower gains shelf space at one of the UAE’s best-known gourmet retailers, which can widen exposure for its premium honey range. - The launch gives UAE shoppers more access to a rare, single-origin honey marketed around independently verified bioactivity and traceable lab results. - The rollout strengthens Australian Wildflower’s position in the UAE premium honey market, where authenticity, provenance and functional claims matter to buyers.

What happened: - Australian Wildflower confirmed that selected products are now available at Jones the Grocer in Abu Dhabi and Dubai. - The initial rollout covers five flagship locations: Al Mamoura, Muneera, Khalidiyah and Al Raha in Abu Dhabi, plus Al Manara in Dubai. - The featured product is Dwutta honey, also known as Blackbutt honey, the brand’s top-selling product in the UAE. - Jones the Grocer has been part of UAE food culture since 2009.

The details: - Dwutta honey comes from the nectar of Eucalyptus todtiana trees in coastal heathlands of Western Australia. - Australian Wildflower says the honey is harvested by third-generation beekeepers using cold-pressing methods. - The brand says every batch is independently tested by ISO/IEC 17025 accredited laboratories. - Published testing includes Total Activity, antioxidant capacity by DPPH assay and glyphosate residue confirmation. - Lab data is published online and tied to the batch number on each jar. - Two Dwutta products are stocked at Jones the Grocer: TA15+ and TA35+ in 250g jars. - The TA15+ version is positioned as the entry point to the bioactive range. - The TA35+ version is described as the strongest batch from the harvest. - The in-store range also includes Australian Wildflower Single Origin Raw Honey 250g and TA35+ Jarrah Honey 250g. - The wider Australian Wildflower range is also sold through the UAE Australian Wildflower Store, Noon.com and Amazon.ae. - Australian Wildflower says its products are ESMA-registered and produced under Halal practices. - The brand distributes in the UAE through Australian Gourmet Foods FZ LLC. - Australian Wildflower is female-founded and focused on rare, single-origin honeys from Western Australia.

Between the lines: - The Jones the Grocer placement pairs a premium grocery brand with a product line built around proof, not just marketing. - Dwutta’s positioning reflects a blend of sensory appeal and functional wellness claims, especially for male consumers in the UAE. - Natalie Bussau, founder of Australian Wildflower, said UAE consumers deserve the same transparency that drives premium purchases in other markets, and that Jones the Grocer is a natural fit for the brand. - The emphasis on lab verification and batch traceability is meant to differentiate Australian Wildflower in a crowded honey category.

What’s next: - Australian Wildflower is now using Jones the Grocer to deepen retail reach in the UAE while keeping broader online distribution in place. - The company is likely to lean on its lab-tested positioning as it expands awareness of Dwutta, Jarrah and other single-origin products. - Consumers can find more information at Australian Wildflower and Jones the Grocer.

The bottom line: - Australian Wildflower is turning a niche Western Australian honey into a mainstream UAE premium-food purchase, and Jones the Grocer gives the brand a high-visibility showcase.