Artane Partners helps We Outside raise AED 11.7M from Dubai family office

Artane Partners advised We Outside on an AED 11.7 million equity raise from a single Dubai family office, backing the UK live entertainment company’s expansion into Dubai, Europe and North America. The deal gives We Outside both capital and Gulf market access as it prepares its first Dubai event for winter 2026.

Why it matters: - We Outside gained fresh equity capital and a strategic investor for its international expansion. - The deal links a UK live entertainment brand with Dubai-based capital and regional market access. - The raise supports a broader push into the Gulf, Europe and North America.

What happened: - Artane Partners acted as exclusive placement agent and financial advisor to We Outside on an AED 11.7 million equity raise. - A single Dubai family office provided the full investment. - The transaction closed July 31, 2026. - We Outside is a privately held UK live entertainment company. - Artane Partners is an Ireland-registered capital advisory firm and placement agent.

The details: - The raise is worth about £2.4 million. - Artane Partners identified and approached the investor, structured the investment and managed the process through close. - The full amount was placed with one family office rather than syndicated across multiple investors. - The family office came into the deal through its European team. - That team already has exposure to the European entertainment ecosystem. - We Outside plans its first Gulf event in Dubai in winter 2026. - The company also plans further European dates and has identified North America as its next major market. - We Outside has already staged a headline event in Malta. - The Malta show featured Young Adz, whose legal name is Adam Nathanial Williams. - The company says the Malta event helped prove its format can travel outside the UK. - The family office also committed to help open doors across the GCC, including introductions to entertainment companies, promoters, venues and platforms. - Artane Partners has started a new buy-side advisory mandate with We Outside. - That mandate focuses on strategic acquisitions and a roll-up strategy across promoters, event brands and adjacent operators. - Artane Partners will advise on origination, structuring and financing for that programme.

Between the lines: - A single-investor structure can move faster than a syndicated raise and leave We Outside with a simpler cap table. - The Dubai family office brings more than money because it already understands the market We Outside is entering. - The deal also signals that Gulf capital is looking at UK entertainment brands with cross-border growth potential. - Artane Partners is positioning itself as both capital advisor and M&A adviser as We Outside scales.

What's next: - We Outside will continue expanding its event calendar across Europe. - The company is preparing for its first Dubai event in winter 2026. - North America remains the next major expansion target. - We Outside and Artane Partners will evaluate acquisitions that could build a larger entertainment group.