Zeekr UAE opens redesigned flagship showroom in Dubai

Zeekr UAE and AWR Automotive have unveiled a redesigned flagship showroom on Sheikh Zayed Road in Dubai, adding a lounge, charging points and direct-order touchscreen displays. The move is aimed at making electric vehicle shopping and ownership more personal as the UAE’s EV market grows.

Why it matters: - The redesigned showroom is built to make electric mobility easier to understand, explore and buy in the UAE. - The space is meant to support customer confidence through in-person guidance, test drives and ownership support. - The flagship also signals Zeekr and AWR Automotive’s bet on the UAE’s growing premium EV market.

What happened: - Zeekr UAE and AWR Automotive unveiled a redesigned flagship Zeekr showroom on Sheikh Zayed Road in Dubai. - The showroom combines contemporary design, hospitality and personalised customer engagement. - Customers can visit the location to explore the Zeekr range, speak with a product specialist and book a personalised test drive.

The details: - Zeekr product specialists will guide customers on the vehicle range, charging, intelligent technology, performance, test drives and after-sales care. - Interactive touchscreen TVs let customers review vehicle configurations in detail. - Buyers can place orders directly from the showroom. - The Zeekr Lounge serves as a hospitality area for appointments, coffee conversations and owner gatherings. - A partnership with Maison 7, AWR Group’s luxury lifestyle brand, adds curated homeware and décor to the showroom. - The showroom includes two AC charging points. - Two dedicated vehicle delivery bays are designed to make handovers more personal and memorable. - The flagship will host product introductions, owner engagement and curated events. - AWR Automotive is Zeekr’s official distributor in the UAE. - AWR Automotive says its national showroom and service network supports customers from first discovery through long-term ownership. - More information is available at the company’s website or by calling 800ZEEKR.

Between the lines: - The showroom is designed less like a traditional retail floor and more like a lifestyle and education space. - The lounge, décor partnership and delivery bays suggest Zeekr is trying to make EV ownership feel premium and social, not just transactional. - The launch also indicates AWR Automotive wants to position itself as a long-term local support partner, not just a sales channel.

What's next: - Zeekr and AWR Automotive are likely to use the flagship for future launches, community events and owner programming. - Customers in Dubai can expect more hands-on exposure to Zeekr’s electric vehicles and related services through the showroom experience.